10 Reasons for Advertising Online with The SCMP.com:

1. Frequency .
Newspaper website users spend almost twice as many hours online as the general user.

2. Credibility .
59% of web users believe online advertising is more believable from a trusted web site.

3. Targeted .
Knowing your audience is critical to brand engagement and recall. Online registration programmes allow for audience segmentation and, therefore, more accurate targeting.

4. Purchasing Power .
79% of newspaper website users purchase online compared with 49% of general users.

5. Measurement .
Sophisticated tools provide accurate tracking and analysis that allow advertisers to measure their return on advertising investment.

6. Content.
62% of general internet users visit online newspapers for local news, well above TV and radio station sites. Content is original, provides a deeper perspective and is critical to making the right decisions in business, and at home.

7. High profile.
Online newspapers are known to attract busy top executives (CEO, CIO, CFE or owner/ partner) who rely on the immediacy of information that the platform provides.

8. Reinforcement.
65% of online newspaper users also read the newspaper in the past seven days. Repetition increases awareness.

9. Mix.
Studies have shown that when included in a mix with traditional media, online will enhance the brand message, drive deeper engagement with the consumer and provide the highest penetration of any other local medium.

10. Quality.
75% of advertisers generally say newspaper website advertising is as good or better than other internet sites.

For more information about The South China Morning Post- Why Online?, please click here or visit the website at www.scmp.com