SCMP.com provides advertisers with a powerful vehicle to reach an affluent and highly-educated audience.

Its users are early adopters, affluent, influential, financially and technically savvy, educated, and the Internet is an integral part of their lifestyle. They are ardent shoppers and frequently purchase products and services on the Internet for business and personal purposes.

Advertisers have the opportunity to reach and interact with a targeted audience. Customised campaigns through content sponsorship, email marketing, promotions, special online reports, events and combined online & print packages can help advertisers achieve outstanding results.

Advertisers have the opportunity to reach and interact with a targeted audience. Customised campaigns through content sponsorship, email marketing, promotions, special online reports, events and combined online & print packages can help advertisers achieve outstanding results.

For additional audience info, please click here. Below are some highlights about the www.scmp.com users.

The scmp.com user profile
• Unique targetable registered users: 706,356
• Male: 66%
• Age: 34 years old
• University graduate and above: 79%
• Live in Hong Kong: 63%

High purchasing power
Ninety per cent of scmp.com users own credit cards and have an average monthly credit card spend of HKD9,950. They are ardent shoppers and frequently purchase products and services on the Internet for business and personal purposes. 61% of our readers shopped online versus 7% among the general public in Hong Kong.

A financially savvy audience
Scmp.com users understand the importance and value of making sound investments. Three quarters of our audience own some kind of investment portfolio. 60% have used financial services on the Web versus less than 5% among the general public in Hong Kong.

Source: ACNielsen Online Reader Survey 2003.