The South China Morning Post and Sunday Morning Post
The South China Morning Post and Sunday Morning Post are Hong Kong's premier English language newspapers and the Group's flagship publications. First published in 1903, the newspapers have developed an enviable reputation for authoritative, influential and independent reporting on Hong Kong, China and the rest of Asia. Today, The South China Morning Post strives to maintain the highest standards and are proud to rank among the world's best-known quality newspapers.

For more information about The South China Morning Post, please click here or visit the website at www.scmp.com

Editorial Excellence
The SCMP's team of seasoned journalists, based throughout the Greater China region, provide an unmatched resource of local knowledge and experience. Organized to emphasize accountability, knowledge, understanding and professionalism our editors are committed to creating new standards of excellence in Hong Kong and China coverage. Time and again the SCMP is first with breaking news and our in-depth expertise means we can provide penetrating analysis of the issues behind the stories.

Circulating Further
With a circulation of 104,552* for the daily and 81,453* on Sundays, the two papers command the overwhelming majority of the English language newspaper readership in Hong Kong - an impressive 322,040** average readers per day.

Source: *ABC Audit Jul-Dec 2005, **Synovate Pax Q1 2005 - Q4 2005

Advertising
The South China Morning Post continues to be the number one medium in Hong Kong for English language newspaper advertising. Both of its display and classified advertising departments are market leaders in their fields.

The SCMP's core readership in Hong Kong is strong, which supports its premium rates. The South China Morning Post is the clear leader in many categories important to advertisers. No surprise then that whatever the economic climate the SCMP plays a pivotal role in advertising plans across many key sectors from luxury goods to financial investments.

The Readers
The SCMP readers do very well in their lives. They have the education, application and vision to make things happen.

Overview:
• 59% male, 41% female
• 28% aged 20-29
• 30% aged 30-39
• 25% aged 40 plus
• 48% university graduate
• 40% postgraduate
• 46% Chinese
• 39% Caucasian
• 13% Asian
• 78% have read SCMP for over 5 years
• 80% read SCMP every day or almost every day
• 79% spend 30 minutes or more reading SCMP

The SCMP readers are successful and they are rewarded well. They're keen to enjoy the fruits of their hard work and live life to the full. They invest in sensible things to secure their future, but they also enjoy the finer things in life. Shopping, travel, dining, entertainment and technology are all high on their list.

• 76% pay close attention to their health and well being
• 81% will take at least 2 leisure trips in Asia in the next 12 months
• 66% live in apartments over 1,000 square feet
• 52% will take at least 6 business trips in Asia in the next 12 months
• 50% own at least one car
• 42% own a handheld PC/ Palm/PDA
• 33% intend to buy local property in the next 12 months
• 2% intend to buy overseas property in the next 12 months

Source: SCMP Readership Survey 2005, AC Nielsen Media Index Mid-year Report 2005, Synovate PAX Q1-Q4 2005 Report, ABC Audit January - June 2005